Tirupur-based Garment Mantra Lifestyle Limited has come up with an initiative to incorporate a business model encouraging women to make them self-reliant.
The company, mainly offering women and kidswear, informed the exchange that it is committed to supporting aspiring women to set up micro and small ventures by offering them incentives to boost the commercial viability of the business as part of their business strategy.
It will provide support to household women to start their businesses without any capital commitment and set targets.
The textile player is soon going to launch a very simplified feature in their B2B ‘POORTI’ web application and support and monitor this initiative. It has already begun setting up facilities in Surat and Raipur to support women in these regions.
Prem Aggarwal, CMD, of the company said, “The company always has the ideology to set precedents and contributing to the society by making various initiatives and belief that every woman can be an entrepreneur and this is the primary reason company makes business policies to support its initiatives through ‘Price Mantra’ where the company encourages women in every centre irrespective of the demographics to begin their entrepreneurial journey.”
The growth of female-owned businesses is spectacular even though it represents a small portion of the overall businesses for now.
