FibreTrace, a leader in textile traceability technology worldwide, has announced that Tricia Carey has joined the company as a new Strategic Advisor based in New York City.
With more than 25 years of experience in the textile and clothing sector, Tricia has a wealth of international knowledge as well as a track record of spearheading innovations in sustainability, circularity, and innovation.
Tricia is well known for her revolutionary work at Lenzing Fibres, where she was instrumental in expanding the company and launching the TENCEL brand of fibre in the US market. Her leadership also included forming international alliances with mills and retailers, launching joint collections, and developing the well-known Carved in Blue platform.
At Renewcell, where she promoted the ground-breaking material Circulose made from recycled fabrics, Tricia more recently promoted circular fashion methods. Renewcell is the perfect example of why industry cooperation is necessary.
FibreTrace founder Danielle Statham was thrilled with the hire, stating that Tricia offers a wealth of marketing expertise, a fantastic network, and a track record of achieving big goals. As FibreTrace continues to push the limits of fibre integrity, she is a crucial contribution. Her experience will encourage industry change and assist build deeper relationships with both new and current clients.
Tricia Carey has said that FibreTrace, which provides real-time fibre integrity to businesses worldwide, is a daring move towards responsibility and advancement in the textile sector. FibreTrace stands as a leader prepared to satisfy the growing demands of consumers and regulatory bodies for greater openness. She is excited to work with Dani and the group to support sustainable practices globally, empower the sector, and encourage innovation.
