Faced with increasing pressure from consumers and regulators to reduce their climate footprint, fashion brands are now playing a significant role in driving the demand for green shipping fuels, underlined shipping group Maersk.
As per a United Nations Environment Programme report published recently, the textile industry contributes 2 per cent to 8 per cent of global greenhouse gas emissions even as retailers ship huge volumes of clothes from production centres in countries such as China, Vietnam and Bangladesh to consumers around the world, causing carbon dioxide emissions.
However, now more and more fashion brands are looking at reducing their climate footprints.
In 2022, H&M, the world’s second-largest fashion retailer, announced that it had procured eco fuel for a significant portion of its ocean transportation in the past two years even as it expressed its goal to achieve ‘climate positivity’ by 2040.
“Many fashion brands have been the driving force behind this initiative, certainly, fashion companies are not immune to the pressure exerted by consumers,” opined Josue Alzamora, global head of lifestyle vertical at Maersk, stated at the Global Fashion Summit in Copenhagen.
Nearly one out of 10 containers Maersk handled for owners of fashion brands last year was shipped using biofuels reportedly
Compared to standard fuel oil, biofuels have the potential to decrease emissions in container shipping by over 80 per cent.
