C&A Foundation, a corporate foundation affiliated with the global apparel retailers and brands, is launching an online initiative called ‘Made in Equality’, a story telling platform that aims to highlight the improvements in the RMG sector of Bangladesh, in association with WebAble, a digital marketing & social media agency in Bangladesh. “Our primary audience is people in Bangladesh who aren’t really involved in the garment industry,” averred Maeve Galvin, Grant Manager, C&A.
The online platform will feature people working within the RMG sector of the country, especially the garment workers. It will also present the images of individuals and small groups of individuals alongside a quote from those photographed, illustrating their life experiences “in their own words”.
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“Workers are often portrayed as victims and this project is about shifting those constructs and letting people speak for themselves,” said Ovick Alam, WebAble CEO adding, “Made in Equality will help bridge the gap between public and people who make their clothes through storytelling that resonates.”
