Denmark-based apparel group Bestseller, owning labels like Vero Moda, Jack and Jones among others, has revealed a new ‘ambitious’ sustainability objective in collaboration with innovative partner Fashion for Good in a bid to offer circular innovation to the supply chains.
The partnership co-exists with the introduction of the group’s new strategy ‘Fashion FWD’ which targets to make sustainability a major part to its way of operating. The strategy marks out the sudden need for comprehensive and thorough action regarding sustainability throughout the value chain to make the industry as sustainable as possible.
Notably, as a part of the Fashion for Good, the Danish apparel group will also engage in setting the platforms innovation strategy, which involves pointing out key areas to focus, involvement in the selecting new innovators, along with offering expertise and mentor the selected ideas.
“Our strengths as a business are our agility and responsiveness to trends. We will use these strengths to counter the transforming demands of our planet and society, and to accelerate our transition to a more sustainable reality.” – Anders Holch Povlsen, CEO & Owner, Bestseller
Earlier this year, the brand launched 100 per cent organic apparel line, Selected People, for both men and women. Furthermore, Bestseller’s latest strategy will set “measurable goals” for six years from 2019 to 2025 with the purpose to help the fashion group achieve all its sustainability-based objectives.