The garment firms in Vietnam should build strategies to develop technology in order to increase their market share in local market.
“The Vietnamese apparel firms should work on embracing 3D technology in fashion so as to keep pace with the growing market. The garment companies need to work on strategies to build efficient resources and for this they have to train designers, enhance their vision for fashion and make them aware of all fashion trends.” – Vu Duc Giang, Chairman, Vietnam Textile and Apparel Association (VITAS)
28 Corporation is one such firm in Vietnam that has, besides upgrading machinery to improve productivity and quality and reduce cost prices, opened more stores for consumers to approach its products more easily.
In addition to building technology and resources, Giang said that the apparel firms should set up distribution networks wherein they need to equally focus on conventional distribution network as well as e-commerce.
He also stressed on the fact that the Government should build industrial zones including setting up waste water treatment units in addition to investing in fibre textile and dyeing factories.
This would enable localisation of fabric source to help apparel and textiles industry shift from processing to designing and exporting garment products under Vietnamese brands. Importantly, the local firms would be then able to make the most out of free trade agreements that the country has signed.
The first step has been taken and some of the garment firms in Vietnam have now started investing in designing, technology and resources in their effort to capture the domestic market.