Following the growth and new advancements in the kidswear segment globally, companies manufacturing value additions for these garments have also moved on to developing new styles and variations in their products. Chennai based Victory International established in 2009 by Nitin N Singhi and Vipul A Bhanushali, is amongst the pioneers of printing designs on garment accessories and specializes in printed buttons of all shapes, especially for kidswear…
Working together as the mind and soul of the business, Nitin and Vipul give the company both experience and marketing strength as its edge to prosper and mature in the market. These strengths are the reasons that have propelled this four years old company into the big league, already working with established names and brands like Next, Marks & Spencer, Debenhams, Mother Care, s.Oliver, Max, C & A, Van Heusen, Arrow, Quiksilver and many more. Claiming to be the preferred choice amongst buyers, Vipul asserts they have never felt the need of nominations and are doing fine without them.
While Nitin is a printing specialist with nearly two decades of experience, Vipul is the marketing expert, looking after business promotion and allied activities. “With so much experience between us, starting up our own unit was the next logical step to grow,” reasons Vipul. With a production capacity of 1,00,000 pieces per day, the company works well with bulk orders and products in 21 to 23 working days and final samples within six to seven working days.
‘Print your imagination’ being the company’s motto, Victory International works on a number of customized buttons, with M.O.Q (Multiple Order Quantity) of 30 to 50 gross per design. “We work on various accessories and print on metal snap fasteners, ring snap fasteners, eyelets, rivets, metal buttons, plastic buttons, shell buttons, wooden, nylon, coconut, jeans buttons, cap snaps and other garment accessories,” informs Vipul. Established with the idea of doing something unique and coming up with new developments in design, the company has never ignored or compromised with the safety parameters and norms.
The company’s printed buttons are free from toxic materials tests, along with being colour fast in water. All test regarding washing, printing and the durability are adhered to. “We have passed all the tests with SGS and Intertek and associate very closely with them to work on our products. We are aware that the safety parameters for kids are extremely stringent, and we take special care of them during our manufacturing process. We are only using OekoTex standard buttons for printing, mostly sourced from the Jindal Buttons and the inks used for printing are of REACH standards,” affirmed Vipul.
Even as the demand for snap closures and buttons are equal in the market at present, brands and buyers of kidswear prefer to use printed buttons in their garments to add an extra appeal and value to the look of the piece. Understanding the potential and demand for the same, the company is working on various buttons for kids including prints on polyester, metal, wood, shell, coconut, acrylic, nylon, etc. “We do manufacture an array of designs for kids in various surface bases, but the most demanded base at the moment are plastics and metals. Apart from this, there is a huge demand of animal and cartoon prints on buttons for boys and floral prints and polka dots on buttons for girls. As far as designing of the buttons is concerned, since we work with buyers, the art-work is provided by them most of the time. However, we have a fully equipped in-house design setup to cater to the demands of our buyers. Our design team is constantly coming up with new designs for our catalogs,” elaborates Vipul.
With the market conditions witnessing a slowdown globally Vipul feels that this has not affected the kidswear segment as adversely and there is still a very good demand for printed buttons for kidswear both in the domestic and international markets, particularly in Europe and America. “We are not looking forward to expanding for the time being, I think it is more important to sustain business and we are getting good and sufficient orders to pass the storm peacefully,” concludes Vipul.
Bharat Tex Special Report 2026 
