With the traditional markets of the US and Europe not giving orders in quantities that earlier existed, the question facing most exporters is what to do? Among the most obvious directions is seeking new markets and interestingly, emerging markets like the Gulf countries are proving very potential options. United India Exports, Noida is one of the exporters who have found good results in this market. The company having started its export 10 years ago with Gulf countries, eventually shifted to EU and US for good business and secured payments. However, with the market coming full circles, the company has again started working with Gulf buyers.
Mohammad Aslam, partner of the company who was earlier working as an importer in Gulf was upbeat, but warned of problem areas. “Payment terms were the big problem with Gulf buyers, so we shifted our priority to the EU and US. Now the scene has changed and we are working with them again with little modification in payment system. There is no other way for survival as orders are 70 per cent less from western countries.”
United India Exports is also getting into domestic retail with their in-house brand Lubaba for Indo-western wear and Indian ethnic wear with small but different manufacturing and merchandising staff. The brand will be sold at chain stores.






