Tukatech, leading provider of fashion technology solutions, is mulling over expanding its market share in India’s apparel industry. “Having served to almost all hi-end international and national brands, our focus is now to bring the technology to the small and medium apparel industry,” said Ram Sareen, Founder and CEO, Tukatech.
The company wants to empower the SME sector in apparel industry with its latest innovation — TUKA3D Enterprise Edition. It helps in increasing the efficiency in product development, thereby reducing the time and cost in developing new samples and enabling effective global communications and faster sample approvals through TUKAcloud.
Furthermore, TUKAcloud is a web-based sample room for digital collaboration and also a communications platform that enables product development to take place in a digital environment, reminiscent of the traditional design process.
“We know there are companies who want to adopt 3D technologies that just don’t have the capital. I’ve always believed that companies of all sizes should have the same access to advanced technology. We’ve seen the industry in California transformed by the affordability and availability of TUKAcad (for digital pattern-making, grading, and marker-making), 82 per cent of the California apparel industry uses TUKA systems. We hope to see a similar phenomenon in India with the onset of a more economical edition of TUKA3D,” added Sareen.
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It may be noted here that many eCommerce retailers are using TUKA3D for designing, developing, and uploading their realistic-looking digital assets. “This is ‘demand manufacturing’. This is the best way to be profitable and be ahead of everyone else. We want our customers to be number one,” averred Sareen.
The company at present occupies 85 per cent market of educational institutions and over 60 per cent of the apparel industry in India. Some of its clients are Guess, Jockey, Speedo, Calvin Klein, Forever New, Jones New York Lingerie, MIT, BIBA, W, Westside, Pantaloons, Reliance, Orient Craft, Arvind, Gokul Das, Raymond and Color Plus.
