Buying giant Triburg has entered into a strategic tie-up with another very strong and old buying office Indian Inc., to forge a new venture – Triburg Indian Inc., initially for the home products segment.
This joint venture (JV) will bring together a strong team of experienced professionals focused on product development and design. By combining and consolidating best practices for the industry, this JV will provide a dynamic yet solid base for business growth.
With a focus on digital technology, design and on-time delivery this initiative will be able to take the business to new heights – there’s a huge potential for the growth of home décor from India.
While Triburg has many product portfolios in its vast basket of offerings, Indian Inc., founded by Christine Rai, is a three-decade-old company known for its design strengths in home furnishing.
There will be no change in the customer face of operations of merchandising, quality, design and CSR. The responsibility to lead the new venture will be jointly shared by Jyoti Saikia, MD, Triburg and Christine, who will be CEO of the new entity. The integration of these businesses will take place over the next 3 weeks.
The venture will be seated at the headquarters of Triburg in Gurugram and both teams are very excited with the possibilities. “As we looked at the changing global scenario, we felt that this was the right time to join forces to form our new venture – Triburg Indian Inc. Both our companies have been market leaders in their fields – Indian Inc. in home décor and accessories, and Triburg in apparel. The new entity aims to be a powerhouse for Home and Fashion, where we can become a centre for operational excellence with a focus on great customer service, design and customised solutions,” says Christine.
She further added that this JV aims to bring the technology and know-how of the apparel industry to the world of Home, and we do believe that our JV will bring about positive changes for the home industry in India. “Our goal is to make India more competitive in the global market and by consolidating strengths, the efforts are much more heightened and penetrative,” concludes Jyoti with enthusiasm.
