Realizing that innovative technology, creative concepts and sustainable products have become the order of the day for the contemporary businesses, Texperts has adopted a conceptual approach to meet new challenges. “Fundamentally, textile is a base commodity for millions of products and there is an oversupply situation worldwide today. If we want to make sure that we have a niche over the competition and stand apart from what the whole world is doing, the only way forward is to bring something innovative to the table,” says Sharad Sanghai, Director, Texperts. Responding to the thought, Texperts has strategically positioned its operations to become an “upbringing ground” for research, market and product development, business or application development, knowledge management and collaborating opportunities.
The company has already started this long journey of adding value to its whole supply chain through a collaborative approach by signing an MoU with DKTE Society’s Textile & Engineering Institute. The purpose of the MoU is to stimulate and facilitate the research and development projects, share knowledge and resources, facilities and infrastructure for know-how transfer as well as to develop and commercialize new textile products. “Our research will bring innovation at every level, however, the main goal would be development and commercialization of our products. The textile institute will provide basic structure for our products, and seeing the lack of synergy between industry and institutes nowadays, we have plans to expand our operations to technical textiles as well,” shares Sanghai.
Research at Texperts now covers innovation at different levels of the entire textile value chain – fibres, yarns, fabrics and garments and its different applications. All projects are done from the initial idea to the finished product stage. This has been made possible through close cooperation with manufacturers of fibres, yarns, fabrics and garments to generate an optimized framework for efficiently creating new concepts and introducing fresh products for growing international market.
As today’s consumer is very cautious and more educated, he/she always wants the best pick, so the competitiveness of the product is as much important as providing the product. Texperts is a step ahead in that field.
The company has at present launched six products in the market. Among the six, four are commercially successful: linocel, combination of linen and lyocel that retains the look, luster, brilliance, creasing and feel of linen and handle, drape of Lyocell; linolook, linen look-alike product, wherein Texperts uses different techniques at fibre mixing and yarn spinning stage, which add a distinct 100 per cent ‘Linen’ look to the fabric. It offers enhanced comfort, drape and durability, and, maltrex, it is a melange yarn with magical textures by using innovative mix of different types of pre-coloured fibres.
Added to this is GlamX created with a unique ‘glitter’ fibre that makes a garment shimmer. A perfect yarn for eye-catching garments and statement accessories, GlamX can be substituted for metallic yarns due to its soft hand feel and graceful drape. “We want to give the industry products that have value and are appealing, without the combination customers are not interested as they already have so much to choose from,” argues Sanghai.
Apart from offering customized tailor-made solutions of its products, one of the company’s strategies is to attract its customers, buyers as well as suppliers to keep five aspects in mind while embarking upon the journey to create a commercialized product – aesthetics, touch & feel, functionality, cost effectiveness and environment friendliness. Sanghai elucidates, “If you have a product that you can wear three times without washing it; because it has an anti-bacterial finish or a moisture absorbing property, wherein you will always feel comfortable, and with minimal or no additional cost, why would a customer not go for it… Surely, with such functionality, the product is clearly a winner.”
Talking about the Touch & Feel aspect of the innovation, Sanghai shared that there are various finishes available and considering the advancement of the processing technology, one can change the product’s Touch & Feel at very little cost. As far as eco-friendly and sustainability aspect is concerned there is a range of products that inculcate sustainable practices. “At the time of producing the product, if we are able to save water or energy, we term it as part of sustainability. Also, the use of recycled materials like polyester and reusable chemicals during the process comes under sustainability,” elaborates Sanghai.
Uniquely, to deal with the market forces, Texperts has an incredible way of looking at things. “Today in an oversupply situation, you have to be first in the queue. You can’t afford to make a mistake. You have to be right and you have to be right every time. For that, you have to make partnerships – which I call Indian marriages. The second thing is that creating or bringing something new will help you to be the driver of the business rather than being driven by supply and demand,” reasons Sanghai while internalizing the subject.
As Texperts is shifting from being a trading partner into having complete control on the product or, in other words, becoming manufacturer’s manufacturer, the company looks forward to engaging with three associations: research institute, which will build the basic structure of the product; manufacturers or developing corporations, where actual production will take place; and; retailers or buying houses, who are looking for innovative items. While the demand for research institute is already met and marketing in progress, the company is aiming for manufacturers who will take small orders initially and concentrate on product development in compliance with the Texperts’ policies.
The company’s vision for 2020 is that any product marketed by or sold through Texperts should either be created by Texperts or commercialized by Texperts or at least contract manufactured by Texperts. “There will be complete control over product,” says Sanghai. The confidence of the company to achieve the goal is reflected in Sanghai’s concluding note, “In the true sense of adding value through knowledge and innovation, our brands are more than just a look or feel of textile products – it represents a paradigm shift towards a new era of products. Sustainability for Texperts is a driver for innovation to explore new opportunities. We as thought leaders want to add value and profitability by innovating new products.”
Bharat Tex Special Report 2026 
