Teesort.com, the Indian menswear fashion brand, which is available in online-stores only, has come up with a plan to foray into the international markets by means of multiple channels. The Delhi-based company is in talks with Amazon for its launch in the US and the UK markets. Teesort.com is also negotiating with potential local partners in West Asia to penetrate the region.
Alok Agarwal, Co-founder, Teesort.com, says, “Currently, our overseas sales happen through our Indian portal, which is less than 1 per cent. However, we are in the process of finalising a deal with Amazon for an overseas launch in the US and the UK. We are also in talks with our local partners in the Middle East for a launch. This should help us achieve the 200 per cent growth that we are anticipating for the fiscal 2015-16.”
Teesort.com pegged its net sales to be at Rs 30 crore in 2014-15 and claims to be the single profitable online-only fashion brand at a 40 per cent gross margin. For the fiscal year 2015-16, it is aiming net sales of Rs 100 crore.
“We are targeting to touch Rs 500 crore in three years,” says Agarwal and adds that the company is also looking for strategic investors.
Teesort has over 8,000 products, and is planning to add more variety to its collection. While 50 per cent of its earnings come from T-shirts, it is also preparing to offer shirts, track pants, sweatshirts, jackets, and bottom wear such as jeans and trousers to its customers. Teesort also owns TSX, a value-for-money online-only brand of menswear.
Moreover, to keep pace with the current trend, Teesort has introduced a concept where it gives a creative platform to the Indian and global designers, and consumers, who come together to create designs for t-shirts.
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Elaborating on the concept, Agarwal says, “The platform comprises designers who put their imagination and creativity on tees to be voted by the customers, who rate and choose the best designs. Based on the results, the winning designs are printed and sold. This gives designers recognition and helps them earn money from their designs even long after they have submitted their design to the company.”
