South Africa-based fashion retailer Pick n Pay Clothing has, reportedly, said that it will have thrust on local sourcing.
Currently local sourcing is almost 40 per cent of total apparel sales of the company. The localisation drive sees the retailer targeting 60 per cent locally-sourced products by 2028.
The localisation strategy has allowed the fashion retailer to reduce order lead times and maintain high levels of availability for customers.
The Pick n Pay Group, with 1,628 stores, is a retail business in the fast-moving consumer goods industry and employs almost 90,000 people.
Proving ‘local is lekker’, Pick n Pay Clothing reported a 21 per cent increase in sales last year by gaining market share across several women, men and childrenswear categories.
In last two years, through Pick n Pay’s localisation initiative, over 700 jobs have been created via the supply chain.
Hazel Pillay, GM, The Pick n Pay Clothing, says “The pandemic has taught us to be more resourceful. We have always supported local production but it has pushed us and our local suppliers to develop and source more products locally that were not readily available according to our customers’ needs.”
To increase local sourcing, the company will continue to empower local suppliers to produce locally by building their capacity, as well as investigate opportunities in fabric sourcing.
The retailer is also working closely with suppliers to increase the sustainability practices used in the production of the ranges.
