Now HUGO BOSS will be fur-free

HUGO BOSS, one of the world’s largest fashion company has committed to going fur-free by the end of next year. It will be dropping all fur, including rabbit fur Fall/Winter 2016 collection onward. Ethical fashionistas and Animal lovers and alike have taken to Twitter in support of HUGO BOSS’s ​decision. Welcoming the decision Joh Vinding, Chairman of the Fur Free Alliance said, “HUGO BOSS has become a leader in the fashion world by taking a stand against animal cruelty and ending the use of fur in collections. The Fur Free Alliance hopes other luxury brands will follow HUGO BOSS’s lead, especially since there are now so many cruelty-free alternatives that are fashionable and indistinguishable from the real thing.” Bernd Keller, Brand and Creative Director Sportswear at HUGO BOSS said,​ ​“From our Fall/Winter 2016 Collection onward, we will no longer be using raccoon dog or rex rabbits. This means we will not be using any farmed fur in any of our HUGO BOSS clothing collections and are sending out a clear signal.”