Three years ago when Apparel Online met the father-son duo of JP and Sumanto Paul of Mina Trims, they were very upbeat of the new unit coming up at Bawana on the outskirts of Delhi which was being built keeping in mind all compliance norms as per international standards; today the factory is up and running and the company is ready for the next leap. The vision now is to take their range of buttons to Bangladesh, which is one of the fastest growing markets today. It is indeed a journey well travelled from a humble shop to working in the global arena.
With the Bawana Unit, the company has added semi automatic finishing (plating) machines, to enhance the value of its metal buttons, which over the time has become synonymous with quality. “Our aim right from the time we commenced production was to concentrate on quality and with the finishing unit we can compete with metal buttons coming from China,” says Sumanto Paul, Director, Mina Trims. The newly added technology brought in from China gives various finishes like antique, copper, silver etc. while adding gloss to the button. The integrated facility for production of zinc dye casted trims including finishing and plating has added a new dimension to the business.
The company has four Taiwanese machines producing 2400 gross per day of an average sized button of 18-20 lines with an average lead time from one week to 10 days depending on how long it takes to create the dye, which is done completely in-house. The product profile besides buttons includes ring adjusters, buckles, rivets, etc. With the added edge of the finishing line, Mina Trims is now geared to service the Bangladesh Industry. “We are looking for distributors and an agent if needed to make an entry into the country,” says Paul. Confident of his product, Paul feels that since he has the expertise to work with exporters as 90% of his clients are feeding the international market, getting acceptance in Bangladesh is just a matter of time. It also helps that all products are made to ISO Standard norms as also international regulations like nickel free and lead free or usage within permissible limits.
With aspirations to be global, the company is looking to use its IT edge for marketing. Currently, Mina Trims has special software in the approval process whereby clients can see their desired products in 3-D with detailed measurements and design inputs; once approvals are given then only the cast for the same is set. Now Paul is looking to use online services to support his movement to Bangladesh. “We are upfront in supporting our clients and though most of our designs are made from inputs given by the buyers, we have a design team that can give original inputs if required,” says Paul.
Aware that working on a global platform requires not only a good product but also an upfront approach to global issues, Mina Trims is now in the process of installing an in-house ETP plant to ensure complete sustainable manufacturing. This is in addition to a sustainable waste management system where every residual product is collected and given to Government authorized vendors for recycling and reuse. “We have well trained manpower and sufficient infrastructure to increase capacity in a sustainable way if required. Now, the effort is to move beyond the borders and get nominations for our products,” concludes Paul.
Bharat Tex Special Report 2026 
