Austria-based Lenzing Group, manufacturer of textile and nonwovens cellulose fibres such as modal and lyocell, has introduced new eco-friendly viscose with the lowest environmental impact in the industry, setting the new benchmark in the sustainability of viscose fibres. Launch of EcoVero fibers is expected to take place in Autumn 2017.
EcoVero fibres are made from wood, a natural and renewable raw material. The wood comes from sustainable forestry plantations that are certified by industry-leading associations such as FSC®. Lenzing has a comprehensive wood sourcing policy that goes above and beyond the call of duty to ensure that the most sustainable wood sources are used for viscose production.
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“A special manufacturing system enables us to identify EcoVero fibres in the final product, long after the textile processing and conversion steps. Thus, retailers and brands are fully assured that they are indeed incorporating the eco-friendly viscose, and not a generic market viscose. With this special identification technology for EcoVero fibres, we are supporting the trend in the fashion industry towards greater transparency. It is becoming increasingly important to know where the products come from and which path they have covered,” said Robert van de Kerkhof, Chief Commercial Officer of the company.
