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Flurry of activities and overwhelming participation marks Day 1 of ASW 2019

by Apparel Resources

16-March-2019  |  6 mins read

VIPs at ASW 2019

Frantic activities and overwhelming participation are what best describes Day 1 of the Apparel Sourcing Week (ASW), 2019!

From morning itself one could see long queues of visitors at the registration desk, and as the day progressed, the numbers increased overwhelmingly to cross the mark of 2,000.

“We came here to get a feel and are really impressed by the show…Will love to visit the future editions of the ASW for sure,” maintained Saju SS, MD and Sreevidya J, CEO, Naddaded, for whom it was the first apparel trade show that the duo attended after starting their sourcing business, while for Abhishek Jain of Indus Clothing Company, ASW was an eye opener in terms of understanding the difference between Bangladesh and Indian apparel manufacturing sector.

“My takeaway from Apparel Sourcing Week is that India needs to improve a lot compared to Bangladeshi garment manufacturers, even in the field of product development,” observed Jain of Indus Clothing Company.

Despite the differences, Rohit Oswal and Tejas Shah, Co-Founders, Outliers Clothing Co. of Pune were impressed with Bangladesh’s increased flexibility towards catering small orders, a concept that is not very popular among the Bangladeshi manufacturers given their capacities.

“…Yes, our MOQs are small compared to the production capacity of many exhibitors of ASW, but it is interesting to note that Bangladeshi exporters are now game to smaller runs as well,”informed the duo.

The exhibitors were also very satisfied with the inaugural edition of ASW!

“I liked the platform of ASW to explore new market opportunities…Visitors liked our product range, especially the winterwear,” shared Ratika Kotwale, Manager, Marketing, Pratibha Syntex while Sandeep Golam, Group Operation Director, Armana Group was very happy with the number of brands and retailers that have turned up at ASW.

“I met teams from Bestsellers, Ceilo and a few more. Interestingly one of the visitors was wearing our brand ‘Rookies,’ and he was very happy with the quality of our product,” said an elated Sandeep.

The platform of ASW is, however, more than just a sourcing event. There was a line-up of panel discussions and seminars aimed towards knowledge sharing.

The first panel discussion titled THE GO-TO DESTINATIONS….Where & Why? featured the who’s who of the Global Sourcing sector. Moderated by Anika Pasi (Country Manager-The Wearhouse Group), the session had stalwarts like Tanuja Sinha Roy (Regional Manager, JCPenney), Hande Diltemiz (Region Country Head, Production-H&M), Venky Nagan (CEO, Asmara), Shirish Srivastava (Head Sourcing-Apparel, Puma) and Tapan Bansal (Regional Manager, Mothercare).

The next in line was panel discussion-THE FUTURE OF FASHION RETAIL IN INDIA-Challenges & Opportunities. Dwelling exhaustively on the Indian fashion retail landscape, this session witnessed experts of the likes of Sharad Mehta, CEO, Toonz Retail India Pvt. Ltd.; Vivek Mehta, CEO, MAS brands; Amisha Jain, CEO,  Zivame; and Ramesh Kaushik, VP Brand Experience and Business Excellence, Blackberrys.

The third panel discussion of the day ‘WINNING AT E-COMMERCE’, aptly dealt with all the pain points of e-commerce while addressing the vital issues of growth potentials. Natasha Kumar, Founder and CEO, Vajor; Suman Choudhry, COO and Co-Founder, Clovia, Anurag Rajpal, Founder and CEO, Avinde and Parvesh Kaushik, Category Head-Apparel at Tata Cliq took part in the discussion.

As the hectic activity of the first morning gave way to a more relaxed atmosphere post lunch, it was now time for the industry to get first-hand knowledge on designs, trends and style advice from Melissa Moylan, VP and Creative Director-Womenswear, Fashion Snoops.

Titled Trend Forecast-Workshop on Spring Summer 20 by Fashion Snoops, the 1-hour session deep dived into the essential trends, key apparel items, patterns, graphics, material, design details, colour and colour combos centred on SS 20 men’s/women’s trend forecast.

The next and final plenary of the day was Vendor Session-Requirements of Sourcing for Indian Retail by Reliance Trends conducted by Rajesh Lalla, VP Sourcing, Reliance Trends, which, as expected found a full house.

The next in line, the Open House sessions garnered much aplomb and interest with the audience queuing up to get a glimpse of the engaging influencer marketing session. Together with three key influencers, Aaditi Shenoy, Vaishnavi and Divya Maben, Winkl discussed the need and effect of Influencer Marketing in today’s retail climate.

WGSN’s consumer trends session was a crowd puller in the true sense. Punit Judeja, Sales Director of WGSN, India, gave an insightful presentation on consumer behaviour and retail trends. What ensued was an engaging back and forth discussion with the audience. “It’s the consumers’ choice of consumption that we honour and digital is something that is ruling the current industry,” underlined  Punit, adding, “Despite it being the first edition of Apparel Sourcing Week, it was highly engaging and efficiently organised and for the next edition, I would suggest a bigger space, in order to accommodate the crowd that the event has pulled in on the first day alone itself.”

If the first day of is anything to go by, Day 2 is going to be even more exciting for sure!