Product development, quality control and price competitiveness are the three aspects Envoy Textiles Limited is banking upon to establish itself in the realm of denim fabric production in Bangladesh. Starting fabric manufacturing in 2008, Envoy Textiles – a part of the Envoy Group – is a comparatively new entity but with a clear-cut roadmap to achieve growth and increase market share in a field which already has multiple players, some of whom are well established and renowned names in denim fabric.
“Our fabric production capacity stands at 50 million yards per annum… Going forward, our main focus would be on product development. We have a team of R&D people who have joined us from both technical and trend-related backgrounds,” explains CEO of Envoy Textiles Limited, Tushar Tripathi emphatically, while elaborating on the company’s endeavours to increase export percentage and the reason behind the move. “Almost 90 per cent of our fabrics are sold within Bangladesh currently or are deemed exports because these are all nominated, and 8-10 per cent gets exported directly out of the country,” says Tripathi, who is joined by his colleague Manish Khanna (Chief Operating Officer – Envoy Textiles Ltd.) to throw more light on Envoy’s business strategy. According to Khanna what differentiates it from the rest are its competitively priced and quality offerings, which can match those from the other countries.
“We are planning to take our exports up to around 15 per cent… The idea is when one starts exporting more, one needs to be more globally updated to know what is happening in other fabric-producing destinations, which gives a competitive edge,” explains Khanna, underlining Envoy’s plans of incorporating the new development in terms of PD and value-additions from world over to keep it in the race. But being a Bangladeshi company, a country which primarily depends on overseas to fulfil its fabric requirements, initially it has been rather difficult task to impress the global buyers about Envoy’s export objectives shares Tripathi, whose company sends denim fabrics to countries like USA, Germany, Italy, Turkey, India, Nepal, Sri Lanka and Egypt from its Bhaluka-based unit in Mymensingh.
Keeping with its objective of better quality control besides offering improved lead time, the company is working towards backward integration now. “For buyers it helps them to have a backwardly integrated unit. Our spinning facility would be up and working very soon. It would have around 2,500 spindles and some auto cutters,” states Envoy’s CEO, adding, “Through backward integration we will get more flexibility in the entire production process. Besides, buyers will also be able to get customized products from us. We will offer them their own design, right from the yarn to the final stage. We are focusing on high stretches which are doing extremely well in the market. Also more and more blends are coming in which we are more comfortable with in terms of wearability, and looks better too. Denim is now into boardrooms as well…, the range just keeps on expanding.”
Envoy Group, of which Envoy Textiles Ltd. is a part, represents 27 business enterprises including textiles, real estate, freight forwarding, hospitality, business solutions, banking, consumer products, washing plant and readymade garments. Readymade garments alone accounts for almost half of the group’s US $ 220 million turnover and caters to names such as Kohl’s, American Eagle Outfitters, Walmart, JCPenney, Cintus, JSears Roebuck and Co, Kenneth Cole, Jordache, Calvin Klein, Carrefour, Okaidi, Wrangler, C&A, Zara, Next and Primark through its 15 RMG factories. The group also employs around 15,000 people in its various divisions.
Bharat Tex Special Report 2026 
