The foremost player in apparel industry branding, labeling, packaging, embellishments and RFID solutions, Avery Dennison announced a collaborated venture with Ningbo Shenzhou Knitting Co., Ltd. to facilitate heat transfer innovations in order to better serve leading global brands. Shenzhou is the largest vertically integrated knitwear manufacturer in China. The joint venture will be located at the Shenzhou manufacturing campus and serve as Shenzhou’s preferred supplier for garment embellishments and labels. The partnership looks forward to providing customers with decorative transfers, printed and woven labels, graphic tags and tickets, and sustainable packaging that enhance product presentation and in turn, can help to increase the consumer’s intent to purchase.
“We are honored to partner with Shenzhou in this venture,” said Shawn Neville, President, Avery Dennison RBIS. “Our goal is to collectively accelerate our heat transfer embellishment innovation capabilities and overall speed to market to better serve leading global brands together.” “This partnership is very exciting for Ningbo Shenzhou Knitting Co.,” said Huang Guan Lin, GM, Ningbo Shenzhou. “With this partnership, we are able to join together the collective expertise of two innovators in the industry.”
