Akosombo Textiles Limited (ATL) has been named Textiles Manufacturing Company of the Year (2016) at Ghana Manufacturing Awards (GMA). The criteria for the selection of awardee was the amount of sales made in the year.
The company’s strategy to continue producing innovative and creative designs in its own studio and also to the transfer of ABC wax technology from England to Ghana in 2006 helped it bag the award. ABC’s extensive design archive and its creative design studio in England had significantly strengthened company’s position and allowed it to expand its export markets in the ECOWAS sub-region.
“The flooding of the West African textile markets with cheap, smuggled prints from Asia, often copies of original designs originally produced by local textile manufacturers together with the pirating of locally produced brand names such as ATL and Da Viva, had a damaging effect on ATL’s market share,” informs Sam Hemans-Arday, Marketing Manager, ATL.
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The company also shared its vision of starting a programme to build long-lasting relationships with stakeholders in the African fashion industry and facilitate the creation of a West African fashion system that will help the development of micro-small-medium fashion design enterprises in an ethical manner through skill improvement, education, personal development and growth.
