US-based fashion retailer JCPenney Company Inc. has announced that Marci Grebstein will join the company’s executive leadership team as Executive Vice President and Chief Marketing Officer in June. This was disclosed by the company in a statement issued.
A highly accomplished Marketing Executive, Grebstein brings over 20 years of retail marketing experience overseeing advertising campaigns, brand positioning, market analysis and digital strategies designed to enhance brand awareness and accelerate revenue growth.
“Marci is an outstanding senior leader with a proven track record of developing winning marketing strategies for a diverse cross-section of leading national retailers. As we focus on enhancing our Home Refresh strategy, better utilizing customer data and optimizing our omnichannel capabilities, her broad retail expertise will be invaluable as we seek to differentiate our business through strategic marketing initiatives that will entice new and loyal customers to choose JCPenney for their homes and families,” said Chairman and Chief Executive Officer Marvin R. Ellison.
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Grebstein most recently served as chief marketing officer for Lowe’s Home Improvement, where she was instrumental in driving an integrated and data-driven omnichannel marketing approach to build customer loyalty and position the company for continued growth.
Prior to her role as Chief Marketing Officer for Lowe’s, she served as Vice President of Advertising for the retailer, leading the development and execution of Lowe’s overall advertising strategy and ensuring that the company’s brand promise was brought to life consistently across all platforms.
“I have been inspired by the continued progress of one of America’s most iconic retailers in the midst of a highly competitive and ever evolving retail environment,” said Grebstein, adding, “I am eager to begin working with Marvin and the entire team at JCPenney to lead a marketing strategy that will continue to build on the Company’s momentum in achieving sustainable growth and profitability.”
