Leading tech-enabled B2B clothing manufacturer ZYOD and FAN MANIA, a major force in the international licensing market, have formed a strategic partnership. Through this partnership, ZYOD will enter the rapidly growing licensed merchandise sector in India by introducing exclusive licensed apparel and merchandise from international companies.
In order to provide premium, licensed apparel and merchandise in India, the partnership combines FAN MANIA’s worldwide intellectual property access with ZYOD’s flexible manufacturing and extensive retail network. In addition to providing Indian retailers with a new channel for audience engagement, the partnership seeks to close the gap between local availability and worldwide demand.
“Fashion today is as much about storytelling as it is about style, and licensed merchandise sits right at that intersection,” said Ankit Jaipuria, Co-Founder of ZYOD. “This partnership responds to the rising demand from Indian retailers for globally popular and culturally relevant collections that connect with today’s consumers. At ZYOD, we’re enabling that through design-led thinking, speed-to-market innovation, and a platform built to respond to trends in real time. This is more than a business expansion, it’s a step towards shaping a more responsive, relevant, and brand-rich fashion ecosystem in India.”
According to Nitin Jaggi, CEO and co-founder of FAN MANIA, collaborating with ZYOD is a calculated decision based on long-term goals. They are the perfect partner to localise and expand FAN MANIA’s portfolio of international intellectual properties because of their production agility and in-depth knowledge of the market. This partnership aims to create deep ties with customers rather than merely introduce businesses to a new market.
