Indian women’s cricketer Yastika Bhatia has been appointed as the new brand ambassador for Skechers India. Bhatia will represent the brand’s ‘Performance’ category and will appear in various media campaigns for Skechers’ Performance and Lifestyle collections. Additionally, she will be seen playing in Skechers cricket boots, which are set to launch in India on 30th September 2024.
Skechers aims to strengthen its presence in India by supporting women’s cricket. According to Rahul Vira, CEO of Skechers Asia, the partnership with Bhatia underscores the brand’s commitment to being a top sportswear label in the country. Bhatia’s talent and dedication reflect the brand’s values of perseverance and excellence, making her an ideal ambassador.
As the first female cricketer to represent Skechers, Bhatia joins a lineup of athletes such as footballer Sunil Chhetri and cricketer Ishan Kishan. Her role will highlight the performance features of Skechers cricket boots and help expand the brand’s reach to new audiences.
