Multi-brand innerwear retailer Savvyy has broadened its product offerings by introducing the French lingerie brand Chantelle to the Indian market. The new launch includes a range of premium intimate wear catering to various sizes.
Savvyy expressed excitement about the launch, stating, “We’re thrilled to announce that Chantelle is finally available in India.”
The company also emphasised its commitment to empowering women through its services, stating, “Our predominantly female workforce is dedicated to providing intimate, personalized services, including professional bra fittings. We aim to deliver a fun and empowering shopping experience both in-store and online.”
In addition to Chantelle, Savvyy carries over 100 Indian and international brands, including Enamor, Amante, Triumph, and Wacoal. The retailer also offers nightwear, athleisure, shapewear, swimwear, and sportswear, with dedicated collections for men.
Founded in 2018, Savvyy operates both through physical stores and an e-commerce platform. The retailer is currently seeking franchise partners, offering stores between 700 and 1,200 square feet with an investment range of Rs 25 lakh to Rs 50 lakh.
