Premium menswear brand, XYXX has unveiled their latest innovation with Tencel which enables a 8x faster drying capacity for the fabric. XYXX has introduced this latest fast drying technology with their men’s innerwear range made with Tactel Fabric.
This strategic development positions the menswear brand as the first Indian brand to own the quick-dry innerwear space, distinguishing itself from competitors who currently utilise Tactel but do not emphasise its fast-drying properties as a core benefit.
This innerwear range emphasises comfort and functionality since, unlike conventional cotton fabric, Tactel is light-weight, breathable and has a moisture-wicking characteristic. This makes the fabric ideal for all requirements.
The increasing demand for high-performance textiles in the athleisure and innerwear segments worldwide is in line with XYXX’s strategy focus on Tactel. In accordance with the global trend of incorporating multipurpose, technological textiles into daily clothing, the company intends to include Tactel into activewear, base layers, and athleisure goods, displaying its dedication to innovation beyond innerwear.
The newly launched product aims to serve the increasing demand for travel essentials that are packable, easy to maintain, and quick to dry, at the same time, it also establishes new standards for comfort and performance in the Indian market. The innerwear collection will be online and offline across their websites, other e-commerce platforms and their physical retail store.
