Men’s lifestyle brand XYXX has taken a major leap in innerwear technology with the launch of its first seamless men’s vest, the No Show: Invisible Vest. Crafted to offer a combination of technical sophistication and day-long comfort, the new offering extends the brand’s core essentials portfolio while catering to the changing requirements of the modern Indian consumer.
Yogesh Kabra, founder of XYXX said in a statement that their conviction is that innerwear should empower as much as outerwear, and the Invisible Vest is their response to the increasing need for performance-based, confidence-boosting basics. He added that it’s about being comfortable and at ease, every single day.
Made from ultra-soft, airy super combed cotton, this vest is designed for double the softness of standard cotton. Seamless design banishes visible lines, irritation, and bunching—providing a sleek silhouette that performs seamlessly under both formal and everyday wear.
The company has also dived into swimwear innovation with the launch of its Quick Dry Swim Shorts. These swim shorts, which are made of lightweight, fast-drying 100 per cent polyester, guarantee that clients keep prepared, fresh, and dry. Functional mesh pockets give convenience without sacrificing mobility, and the integrated mesh lining provides breathable support.
This latest product represents a new chapter in XYXX’s quest to re-invent men’s basics with careful design and material technology. Started in 2017 with its HQ in Surat, the brand continues to cement its niche for comfort-oriented innerwear in tune with India’s new-age man’s sensibilities.
