American denim brand Wrangler has collaborated with e-commerce giant Flipkart to launch its sub-brand Wrangler 20X exclusively for the online marketplace.
This collection is targeted at the tech-savvy youth who increasingly shop for fashion online, seeking the perfect mix of trend and value. Wrangler 20X aims to give them a brand that they would be proud to wear at prices that they can afford.
The sub-brand is launched to capitalize on the festive season which will witness a sharp rise in the purchasing frequency. Flipkart has aggressive plans to grow the fashion business and this maps well with Wrangler’s vision of meeting the needs of the young, online shopper.
“We are delighted to partner with Flipkart on the launch of Wrangler 20X. The brand will be available exclusively on Flipkart and is designed for young, trend-aware digital citizens who aspire to buy Wrangler but are also looking for a more affordable value proposition. We look forward to working with Flipkart to make this a successful sub-brand of Wrangler,” asserts Krishna Dorai, General Manager, Wrangler.
Rishi Vasudev, VP, Flipkart Fashion, maintains, “Men’s fashion is one of our fastest growing categories, where we have witnessed a 75% Y-o-Y growth, within which denims is one of the most successful categories. Crafted basis an understanding of what fashion shoppers are looking for, we are excited to launch Wrangler 20X, a denim-wear brand, from the house of Wrangler, exclusively on Flipkart Fashion. The range is specifically designed to offer the latest in fashion to the style conscious young men looking for the best in the value branded segment and we are sure, this range will be a massive hit, while it strengthens our men’s portfolio.”
The collection features attractive style elements such as PU detailing on the pockets and belt loops. The shirts embrace printed designs with yarn-dyed fabrics and the tees are with a fresh colourful graphic spin. The sub-brand is currently available only for men.
