Wrangler, the American manufacturer for jeans and other clothing items, is taking its commitment of comfort to a new level with the brand’s most innovative jeans yet: Wrangler Advanced Comfort. In lieu with the launch of the denim, Wrangler will kick off a community-based initiative striving to improve towns across America. To do so, Wrangler has enlisted the help of Texas native and NFL star quarterback Drew Brees, who will be named mayor for the day and play a major role in the multi-faceted campaign.
“We selected the town of Comfort, Texas, not only because of its name association, but because the town and people represent everything Wrangler stands for – hard work, integrity and the ability to enjoy the small comforts of life,” says Craig Errington, Vice President, Wrangler Marketing. Wrangler aims to advance the community’s level of comfort and its resident’s daily lives. The American retailer would give away 3,000 pairs of jeans to men in attendance, and a community donation.
