Dolly J, the high-end occasion wear brand known for its women’s couture, has expanded its design world by debuting its maiden menswear collection. The new addition brings in a carefully curated assortment of traditional and fusion silhouettes designed specifically for the upcoming festive and wedding seasons.
Now available on the brand’s direct-to-consumer e-commerce site, the menswear edit consists of 20 thoughtfully crafted pieces. Dolly J’s website also showcases a ready-to-ship range to satisfy last-minute buyers. The collection includes tuxedos to hand-embroidered sherwanis highlighting traditional Kashmiri embroidery.
Dolly J introduced the capsule on social media through the sub-theme ‘The Noir Story’, calling it “where heirloom meets haute in every stitch of black.” The all-black combination of womenswear and menswear pieces—including intricately embroidered sarees, tailored achkans and Lucknowi sherwanis—represents a daring, ageless style intended for one who wears tradition with an edgy twist.
Established by designer-entrepreneur Dolly Jhunjhunwala in 2009, the Delhi-based brand has created a space for luxury bridal and occasionwear that combines classical Indian motifs with modern styling. Dolly J sells on leading multi-brand platforms such as Pernia’s Pop-Up Shop, Aza Fashions, and Aashni + Co.
