Westside, an apparel company, has increased its physical presence in South India in order to target new consumer segments. Three new locations for the Tata-owned multi-brand retailer have opened in Bengaluru, Chennai, and Kochi.
“We’re thrilled to announce the grand opening of not one, not two, but three brand new Westside stores in [the] South,” announced Tata’s Trent Limited’s regional head Raja Kasim on Linkedin. “These stunning stores are your ultimate fashion destinations, curated to cater to all your style cravings.”
Westside offers 22 in-house labels for men, women, and children in each of the new stores, including Bombay Paisley, Vark, Noun, Gia, and Studio West. In addition to perfumes and cosmetics, the stores also carry accessories including purses, designer jewellery, and shoes.
The firm stated on Facebook that Westside has also debuted a fresh denim campaign for the springtime, complete with a vibrant and upbeat fashion film. A wide spectrum of young Indians serve as models for the collection, which aims to advance concepts of independence and inclusivity.
