Welspun is presenting its latest innovations in bedding products at the New York Home Fashions Market, featuring its “Better Sleep Lab” showcasing advancements in utility bedding, sleep pillows, and filled bedding.
The company’s operational pillow manufacturing facility in Ohio is a key component of its strategy to expand within the North American market, with plans for additional US factories. Welspun aims to increase its market reach by leveraging both its proprietary and licensed brands.
A highlight of the display is the company’s patented technologies, Hygrocotton and Gx construction, with the Gx Suspension pillow achieving a 4.7-star online rating. CEO Keyur Parekh emphasized the company’s commitment to consumer-driven innovation.
Welspun is introducing a new Coco Cozy utility bedding collection and showcasing updated products from its Martha Stewart, MS Everyday, Charisma, and Allerwel lines. The showroom also features a technology wall, providing insights into various fill materials and constructions designed to meet diverse sleep preferences.
In addition to the main showroom, Welspun has expanded its presence with two new showrooms on the 12th floor, one dedicated to area rugs and flooring and the other featuring its luxury brand, Christy. Welspun’s New York City showroom is located at 10 W. 33 St., Penthouse.
