Walmart revamps fashion brand Scoop to expand fashion segment

by Apparel Resources News-Desk

19-September-2019  |  1 min read

Walmart store in USA
Image Courtesy:

Walmart Inc. is revamping its strategies to enter the fashion business with the revival of the defunct brand Scoop.

Once a popular shopping destination in the 2000s, the brand had fizzled out in recent times.

Walmart is planning to launch the brand as a private fashion brand and the retail giant’s website as well as some stores will carry more than 100 items including tops, shoes and handbags priced from US $ 15 to US $ 65.

This move by Walmart will aid in gaining a foothold in the fashion business, which has higher profit margins than food and everyday staples. The co-founder of Scoop, Stefani Greenfield will be a part of the revamping process.

“Long considered a pioneer in boutique shopping, Scoop was beloved by fashionistas and celebrities on the hunt for up-and-coming designers or that perfect piece to complete their look,” said Walmart’s online fashion chief Denise Incandela.

Walmart has made repeated efforts to expand in this segment by acquiring start-up brands like Bonobos and Eloquii in 2017 along with forming a partnership with department-store chain Lord & Taylor.

Scoop helped establish brands like Stella McCartney and Rag & Bone, which later became its rivals when the brand was hit by the economic slowdown.

In 2016, Scoop closed its remaining 15 stores and Walmart acquired the trademark not long after.

Share This Article