Amazon flags off #AmazonFestiveYatra! Announces dates for ‘Great Indian Festival’ sale

by Apparel Resources News-Desk

19-September-2019  |  6 mins read

Amazon flags
(L-R) Manish Tiwary, Suchit Subhas, Gopal Pillai, Parag Gupta Minari Shah, Mayank Shivam, Shalini Puchalapillai

E-commerce major’s biggest celebration, the Great Indian Festival will bring in never-seen-before deals and offers on the widest selection of fashion merchandise, smartphones, laptops, cameras, large appliances & TVs, home & kitchen products, consumables such as grocery & beauty, consumer electronics and more by lakhs of sellers.

Great Indian Festival will commence from midnight on 29 September until 11:59 pm on 4 October. And the Prime members will be able to grab great deals first with exclusive early access starting 12 noon on 28 September.

With the theme ‘Now budget won’t hold back India’s celebration’, this year’s Great Indian Festival will feature a wide range of finance options from No-Cost EMI on Debit & Credit Cards and Bajaj FinServ, 10 per cent instant bank discount on SBI Debit & Credit Cards, exchange offers and lots more. has also launched special ‘Festive cashback offers’ wherein customers can now start collecting up to Rs. 900 worth of offers by visiting the Great India Festival event page on’s Great Indian Festival was flagged off with the #AmazonFestiveYatra – a unique ‘house-on-wheels’ bringing the best of India together in one place. The #AmazonFestiveYatra is a celebration of the best Indian selection, bringing together not only the big brands available for the Great Indian Festival, but also unique products from small & medium businesses, start-ups and artisans from every state and union territory of India.

The specially curated house-on-wheels also includes selection from’s Karigar & Saheli programmes. With 3 special trucks, #AmazonFestiveYatra will visit 13 cities covering over 6,000 km throughout the festive season, providing a great opportunity for Amazon customers and sellers to engage and share insights and opinions.

Starting from New Delhi, #AmazonFestiveYatra will move to Lucknow, Ahmedabad and Hyderabad before ending its trip in Bengaluru. En route this journey, the #AmazonFestiveYatra truck will engage with its customers and sellers in Agra, Chennai, Indore, Kolkata, Kochi, Mathura, Mumbai and Visakhapatnam.

At the flag-off, Manish Tiwary, Vice President – Category Management, Amazon India,  said, “The Great Indian Festival is the most awaited shopping season for customers in India. With an exciting and vast selection of deals & launches, instant bank discounts, programmes such as Amazon Pay EMI, No-Cost EMI on Debit & Credit Cards and Bajaj Finserv Cards, fast delivery & installation of appliances, exchange of mobile phones and large appliances, exciting cashback and lots more, customers can look forward to our greatest celebration ever.”

Gopal Pillai, Vice President – Seller Services, Amazon India, added, “Every year, we are entrusted by millions of our customers and lakhs of sellers from across India to deliver a blockbuster Great Indian Festival Sale to them. We are humbled that 500,000 diverse businesses that include brands, SMBs, artisans, weavers, tech start-ups, etc. from across India have chosen as their marketplace of choice to celebrate this festive season and are providing customers with irresistible deals on millions of ‘best of India’ products across categories.”

He further added, “As the #AmazonFestiveYatra traverses across India, customers will get to see the unique selection from their own states and from the rest of India offered by India’s small businesses and emerging brands. From Chandigarh’s Phulkari to Gond Art from Madhya Pradesh, Pithora paintings from tribal communities of India to health food like Yogabar from India’s start-ups, #AmazonFestiveYatra brings alive India’s choicest flavours and the spirit of entrepreneurship.”

Inside the House-onWheels
Inside the House-onWheels

Amazon India has partnered with Tata Motors for the #AmazonFestiveYatra with 3 Tata Signa trucks housing the entire curation and engaging with customers and sellers.

Rajesh Kaul, VP -Sales & Marketing (Domestic), CVBU, said, “At Tata Motors, we have always believed in connecting with our customers to create meaningful and interactive experiences wherever they may be based. We are well-geared to address the fast-growing e-commerce segment with our Signa trucks that bring superior driver cab experience & increased productivity and are excited to partner with Amazon for this unique initiative to bring sellers and customers into a shared space. As the e-commerce industry scales up to provide indigenous sellers opportunities to sell their products pan-India, we look forward to being the country’s leading trucking company to offer this industry with better connected experience, higher uptime, reliability and best-in-class TCO.”

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