Premium Japanese lingerie brand Wacoal, has announced the launch of ‘Wacoal BASICS,’ an India-exclusive product line designed to cater to the everyday needs of modern women. Tailored specifically for the Indian market, this line combines simplicity, sophistication, and affordability, bringing Wacoal’s renowned quality and comfort to the masses.

This new line is crafted using materials that not only ensure comfort but are also perfect for all-day, everyday wear. The line features a neutral color palette, offering versatile options that seamlessly blend with any wardrobe.

“We’ve created the ‘Wacoal BASICS’ product line to offer essential lingerie that every woman should have in her wardrobe. Our goal was to make Wacoal’s premium quality and comfort more accessible by introducing a range that doesn’t compromise on style or fit, even at a more affordable price point. These must-have pieces are designed to support women in their everyday lives, no matter the occasion. With ‘Wacoal BASICS,’ we are proud to bring this unique blend of comfort, quality, and affordability to our customers in India.’ said Pooja Merani, COO of Wacoal India.

Wacoal was founded in 1946 in Japan. Embracing its philosophy to help women throughout the world to express their beauty, Wacoal began to launch its brand in Asian countries in the 1970s, in America in 1985, in Europe in 1990 and eventually opened doors of its first store in India (Grand Galleria, Palladium, Mumbai) in December 2015.