After a successful foray into footwear and fashion accessories, India’s leading women’s fashion brand W is now into cosmetic section.
W by TCNS Clothing Co. Ltd. has been, over the years, a mirror for the new age Indian women who are rooted at home and are taking on the world with panache – and now W is here to woo the customers with makeup that offers skincare benefits.
Launched under the brand name of ‘W Beauty’, this vegan make-up range is cruelty free and lasts longer.
That’s not all! Its VITA enriched make-up line comes with the goodness of Vitamin A, E and C, which locks the moisture for a comfortable all day wear.
With the unveiling of ‘W Beauty’, the apparel brand has evolved further and aims to meet the head-to-toe fashion needs of its consumers.
More on this, Anant Daga, MD, TCNS Clothing, said At W, we have always endeavoured to provide a complete wardrobe solution to the ever-evolving Indian woman. Our well-curated product range addresses the latent need of our consumer who is looking for an amalgamation of fashion and functionality with the goodness of skin care.”
Substantiating on the product range, Nidhi Vohra, Head Personal Care, TCNS Clothing, averred, “W Beauty offers a diverse product range for the wide ranging choices, skin tones and fashion sensibilities of the Indian women consumers.”
She further added that the makeup is infused with Avocado oil that’s rich in anti-oxidants and makes the skin soft. Besides, the products have been formulated exclusively for W and are sourced from leading European cosmetic manufacturers.
The entire collection is available at select W stores, wforwoman.com and www.myntra.com.
TCNS Clothing is India’s leading women’s branded apparel firm. Its product portfolio includes topwear, bottomwear, drapes, combination sets and accessories that cater to a wide variety of wardrobe requirements of Indian women, including everyday wear, casualwear, workwear and occasionwear.
