With the opening of its Frenchie X brand in a few outlets throughout the state, innerwear producer VIP Clothing Ltd. has made its retail debut in the coastal state of Goa.
By entering this tourism destination, the company hopes to increase its visibility and reach a larger audience.
Frenchie was previously introduced by VIP Clothing Ltd. on Swiggy’s Instamart, a fast-commerce platform, to provide 10-minute product delivery.
In a statement regarding the development, Sunil Pathare, Chairman and MD of VIP Clothing Ltd, stated that the company’s goal has been to provide high-end innerwear to make India comfortable since its founding. This vision is intended to be realised upon arriving in Goa. The development of high-end daily necessities that extend beyond undergarments is currently the primary focus.
The product line of VIP Clothing Ltd. includes items for teens, ladies and men. It recently made its debut in the athleisure market with the ‘Rivolta’ brand.
