Vāsa Indica, a company that offers Retail-as-a-Service (RaaS) to high-end and luxury lifestyle companies that are just starting out in India, launched a multi-brand boutique at Regency One, which is close to Dhan Mill in New Delhi. The 5,000 square foot boutique features more than 60 emerging Indian fashion designers in a carefully chosen assortment.
Established by Rishi Sakhuja, Devika Sakhuja, and Yuvraj Singh Shergill, Vāsa Indica declared in a press release that its mission is to promote Indian businesses and assist customers in discovering new labels. The interior of the store is set up to allow each brand to present their vision in an effort to motivate customers.
“We seek to revolutionise Indian fashion, curating selections that reflect contemporary trends,” said co-founder Rishi Sakhuja in a press release. “Empowering modern buyers to express individuality with confidence, it envisions a future synonymous with accessible and diverse fashion and lifestyle.”
Ka-Sha from Pune, Divya Sheth from Kolkata, Mimamsa from Lucknow, Tilla from Ahmedabad, Ekadi from Bihar, Naushad Ali from Pondicherry, Art Chives from Mumbai, and Ode-to-Odd from Ranchi are some of the brands that are featured in the store. In addition to sale, the store will provide previews and events and provide individual style help.
The store offers clothes for shoppers in Delhi at prices ranging from Rs 10,000 to Rs 75,000, making luxury affordable. According to the boutique, the store wants to provide a “curated take on contemporary fashion that celebrates the best of India’s evolving identity.”
