
Value fashion and lifestyle company V2 Retail has strengthened its non-metro brick-and-mortar footprint by adding stores in Bareilly, Uttar Pradesh; Dhanbad, Jharkhand; and Jamalpur, Bihar, crossing the 185 store mark.
The Bareilly store opened with a variety of customer discounts and provides more than 5,000 styles for men, women, and kids. V2 Retail’s Jamalpur location debuted in Chhoti Daulatpur, while its new Dhanbad store opened at the city’s Central Plaza.
After opening locations in places like Dehradun, Chhindwara, Haveri, Rupnagar, Narsinghpur, Hardoi, and Katni, among others, the company reached the milestone of 175 stores at the end of last month. The company is continuing its rapid offline development in an effort to reach new consumer demographics.
The family-friendly ethnic and western apparel is the main focus of V2 Retail’s stores. The company’s stores primarily serve non-metropolitan consumers seeking to buy easily accessible and trendy goods, and they also carry home goods, accessories, shoes, and gifts.