Come Spring 2023 and US footwear retailer Frye – owned by Authentic Brands Group (ABG) – will come up with a denim-centric apparel collection.
The new collection will be produced under the recently signed licensing agreement between ABG and NYC Alliance.
The agreement will also enable NYC Alliance to design, produce and also distribute men’s and women’s sportswear for heritage athletic label Tretorn owned by ABG.
Here it is also important to state that NYC Alliance is a vertically integrated, multichannel clothing firm that holds exclusive apparel license in the US and Canada for ABG-owned Juicy Couture brand.
The apparels for both brands will be sold at department stores, specialty retailers and also online across the US and Canada.
Notably, the new 70-piece drop consists of denim, fashion knits, woven tops, dresses, graphics and sweaters.
The collection targets a contemporary customer, with prices ranging from US $ 45 for tees to US $ 249 for jackets. Besides, denim ranges from US $ 99 to US $ 189 and includes jeans, shorts, skirts, jackets, tops and dresses.
Founded in 1863, Frye claims to be the oldest continuously operated American shoe company.
