Pacsun, the clothing brand from the US, is all set to expand its retail footprint.
The American fashion brand has announced the launch of its maiden Pacsun Kids store, which will be directly connected to Pacsun Adult store, at Mall of America.
The brand now also plans to launch additional five locations in 2022.
Notably, Pacsun Kids is designed to be a genderless label that will cater to kids aged between 4 and 14.
The expansion is yet again a clear indication of Pacsun’s relentless focus on its new gender-neutral kids section. Earlier this year, Pacsun had launched Pacsun Kids on its website with its wholesale ally Nordstrom.
Also Read: Pacsun launches gender-neutral kidswear category
And now with the launch of this store and more in the pipeline, Pacsun has made distinct its intent to go beyond pop-ups to permanent locations.
More on this, Brie Olson, President, Pacsun, said “At Pacsun, we want our consumers to be free to express themselves and choose what they want to wear without boundaries, which was the driving factor behind introducing our Pacsun Kids label, completely without gender.”
The brand sells lifestyle apparels, along with footwear and accessories designed for teens and young adults. As of 2020, the company operated 400 stores in all 50 states and Puerto Rico.
