US-based NGO Remake that aims to ‘make fashion a force for good’, partnered with Kalpona Akter, labour activist and founder of the AWAJ Foundation to launch the #PayUp initiative in March this year to urge international brands and conglomerates to honour their commitments and pay suppliers for in-production orders at the earliest.
The movement has since then garnered a lot of attention and support, roping in more than 272,000 citizens, resulting in over US $ 1 billion being paid to suppliers in Bangladesh and US $ 22 billion globally.
On Monday, the PayUp Fashion initiative was launched as a coalition of garment workers, activists, union leaders and concerned citizens to make sure that workers’ demands were heard at present and in the future as well.
“We’re encouraging the public to show their support by immediately signing the petition on the website and sharing their support on social media. As of this week, we will begin to pressure 40 major brands and retailers like Nike, Gap, Walmart and Urban Group to not only #PayUp for cancelled orders, but to also go transparent and keep workers safe,” Katerina Caspelich, Director of Marketing at Remake, told FashionUnited.
The initiative also plans to track the progress of these brands while releasing mini campaigns via social media to leverage citizen power.
This will ensure that they pay for any outstanding orders, keep their workers safe, ensure transparency in their supply chain as well as help pass laws because these companies hold the power to change the future of labour rights and environmental standards, according to Caspelich.