US-based Kimberly-Clark acquires majority stake in underwear brand Thinx

Kimberly-Clark, the Texas-based multinational firm known for baby diapers and wipes, has acquired a majority stake in direct-to-consumer (DTC) underwear brand Thinx.

The investment, reportedly, will help Thinx’s DTC channels in addition to driving growth with retail partners of Kimberly-Clark.

The terms of the agreement haven’t been revealed as yet.

Here it is important to mention that back in 2019 also, Kimberly-Clark had made an initial minority investment in Thinx.

The deal will also give Thinx access to Kimberly-Clark’s expertise and resources, besides enhancing distribution through its wide range of retail associates.

More on the partnership, Maria Molland, CEO, Thinx, averred “It is fitting that we will be working more closely with a like-minded organisation to realise our mission and vision.”

The CEO added “This will also enable Thinx underwear to more quickly become a mainstream product for period and bladder leak needs.”

Founded in 2013, Thinx is known for its absorbent underwear through its brands Thinx, Thinx (BTWN), Speax by Thinx and Thinx for All.

Also Read: Underwear brand Thinx expands into activewear