Bombas, the US-based apparel brand, is following what some of the direct-to-consumer brands have done lately – and that is to go global.
The American brand known for making socks, T-shirts and underwear is, reportedly, launching in the UK.
So what is it offering! Bombas will be in the UK with its exquisite range of socks, underwear and slippers in singles and packs – all in different styles for women and men. Additionally, the brand will also offer holiday styles just in time for Christmas gift-giving.
It is worth stating here that Bombas had ventured into underwear space earlier this year and had then said that it will also donate underwear to the homeless for every pair purchased.
The brand has decided to kick off its launch in the UK by teaming up with St. Mungo’s, which is a UK-based non-profit organisation, to help homeless people.
In a company announcement, the brand said that “The UK brings a unique aspect that makes sense for Bombas as a brand — they can build something foundational there, like they did in the US.”
Founded in 2013, Bombas originally sold socks, and then began selling T-shirts in 2019. It’s also been unique for donating a clothing item (for every item purchased) to a homeless shelter or homelessness-related charity.