Japan-based Fast Retailing, owner of fashion brand Uniqlo, is all geared up to overtake Spanish fashion retailer Zara by improving its speed to supply to its stores with the latest fashion and custom-made products.

The Group plans to shorten the time from design to delivery to about 13 days, roughly the same as Zara. “Zara sells fashion rather than catering to customers’ needs. We will sell products that are rooted in people’s day-to-day lives, and we do so based on what we hear from customers,” said Tadashi Yanai, Owner, Uniqlo. It aims to increase total revenue by nearly 70 per cent US $ 26 billion in the fiscal year ending August 2021. It will also open 100 new stores in China and another 100 in Southeast Asia annually.

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Fashion retailer has opened a new design and delivery centre has been opened in Tokyo that will help Uniqlo expand direct-to-consumer, custom-clothing sales and improve the efficiency of its same-day delivery in the city. It mulls over automating operations as much as possible, including tracking products from packaging to delivery and using artificial intelligence to predict sale patterns.