Vertically integrated TT Garments is on an aggressive marketing spree and has ambitions of reaching the modern consumer while continuing its legacy in innerwear and casual wear. In this pursuit the company has joined hands with acclaimed Bollywood actor Rajkummar Rao and appointed him as its official brand ambassador.
The collaboration unveils TT’s new motto, “TT ka FiTT, Humesha SuperhiTT,” which emphasises the brand’s dedication to providing the ideal fit, a crucial component for customers in the innerwear market. In order to make sure that its products satisfy the changing demands of the contemporary consumer, TT has also conducted a thorough product audit.
While its thermals are sold under the TT brand, which includes the Thermo, Hotpot, and Elite lines, the firm markets its products under a number of sub-brands, including Desire, Titanic, Cool, Jazz (innerwear), and HiFlyer (casual wear).
