trueBrowns, an urban ethnic lifestyle brand known for its blend of tradition and modernity, is entering the q-commerce market through partnerships with Blinkit and Mnow.
trueBrowns will provide a carefully chosen assortment of its best-selling styles via Blinkit and Mnow, emphasising in-demand areas including workwear and festive attire. Carefully chosen items will be included in the first collection, with intentions to further increase the selection.
Through the use of Blinkit and Mnow’s strong fulfillment infrastructure, the company ensures effective packing, quick delivery, and high-quality products. These platforms will have dynamic pricing and offers that are based on audience behaviour and platform patterns.
In addition to its D2C and marketplace presence, trueBrowns views fast commerce as a crucial component of its omnichannel growth plan. By bridging the gap between rapid accessibility and digital-first fashion, the company hopes to increase its visibility across a variety of retail channels.
trueBrowns is catering to occasion-driven and impulsive fashion purchasing in India, with intentions to grow into other rapid delivery platforms like Zepto and Swiggy Instamart.
