True Religion, a denim and sportswear company based in the United States, has named Kristen D’Arcy as its new chief marketing officer. D’Arcy has held executive positions in well-known companies such as PacSun, American Eagle Outfitters, Coty, and Ralph Lauren.
She joins from HoMedics, a maker of health and wellness products, where she has served as marketing director since May 2022. D’Arcy will be responsible for all aspects of marketing at True Religion, including content production, creative, brand, public relations, influencers, social media, partnerships, and philanthropy.
The new position will play “an instrumental component to True Religion’s future growth strategy”, the company said.
Commenting on her appointment in a statement, D’Arcy said, “I’ve been a True Religion customer and have watched the brand reinvent itself in recent years, which has been exciting both as a consumer and marketer.”
CEO Michael Buckley commented, “Kristen is the ideal candidate to fill this critical role. She has a proven track record of creating business growth, fostering brand love, and managing high-performing teams.”
