
Transparency continues to be slow amongst major fashion brands!
At least that’s what distinctly came out from the 2021 Fashion Transparency Index that was released recently by Fashion Revolution.
What was worrying was that there wasn’t a single British brand or retailer in the Top 10 – isn’t that surprising considering UK consumes most clothes in Europe?
While Italy’s leading fashion brand OVS topped the global benchmark on transparency with 78 per cent, Swedish fashion bigwig took the second spot with 68 per cent.
They were followed by Timberland and The North Face at 66 per cent and C&A and Vans at 65 per cent.
For OVS, it was a jump of 44 per cent from 2020; however, it was indeed a happy moment for Kmart and Target Australia as they were the only Australian brands to be placed in the Top 10.
Both Kmart and Target Australia scored 56 per cent, which is a surge of 33 per cent from 2020 – thereby positioning both as two of the most improved brands in the world.
With sustainability as its core focus, Kmart Australia is now committed to use 100 per cent renewable energy by 2025.
Other brands that scored over 55 per cent included the likes of Tommy Hilfiger, Calvin Klein, Gucci, Esprit and Patagonia, amongst others.
Only 11 per cent of fashion brands revealed details about some of their raw material suppliers; though slow, it was still better from the 7 per cent that shared this information in 2020.
Fashion Revolution added that most of the brands revealed little information about their efforts to address overproduction, plastic use and waste.






