Continuing its world tour, Tommy Hilfiger’s ‘Tommy Now’ show has now reached Shanghai, China. The show, based on ‘See Now Buy Now’ concept, will display the first Tommy Hilfiger X Lewis Hamilton collaborative collection. The four time Formula one British champion, Lewis Hamilton, was roped in as the brand’s global brand ambassador for menswear in March 2018. This is his first venture in the designing arena.
The new range includes influences of street art and a few projections of Hamilton’s body art. Offerings are in the apparel, intimate wear, footwear and accessories categories in the brand’s statement navy blue, white and red color.
Each look at the Shanghai show will be instantly available to the individuals for buying via a network of channels compassing around 70 countries. The looks can also be shopped from a Hilfiger store, e-commerce site and social media.
The China event will celebrate the future icons who are set to take over industries like fashion, art, music and entertainment.
Tommy Hilfiger is the largest company in the PVH corp which also owns Arrow, Speedo, Calvin Klein, among others. The Tommy Now runway show is an industry pioneer. This would be the first Tommy Now show sans Gigi Hadid, the ex-design collaborator for Womenswear, who brought in huge financial gains for the brand.
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