With its entry in Canada, TOM TAILOR GROUP, having a 51 per cent stake in the joint venture, will expand its international presence into the high-potential Canadian market with the brands such as TOM TAILOR, TOM TAILOR Denim and TOM TAILOR CONTEMPORARY from July 2015.
Dieter Holzer, CEO of TOM TAILOR Holding AG said, “The Canadian market is very attractive for companies in the fashion industry and is at the same time very similar to the European market. Metropolises like Toronto and Montreal offer excellent opportunities for entering the market and expanding. With The Mercer House we have found a strong partner for the marketing of our TOM TAILOR brands. With this joint venture, we are convinced to not only successfully position ourselves in the Canadian market, but also grow in the future.”
The expansion will take place mainly in the wholesale segment, specifically by increasing the number of shop-in-shops with high-profile trade partners. In last fiscal year, the TOM TAILOR GROUP, which operates 1,402 own stores recorded sales of € 932.1 million, of which € 324.9 million was generated by BONITA.
